Performance Marketing Specialist
Lead ownership of Moniepoint’s end-to-end Google acquisition channel for personal and business banking. Role sits on the Google acquisition function focused on campaign architecture, measurement, and LTV/CAC economics.
What you'll do
- Design and run Google campaigns across UAC, App Campaigns, Performance Max, Search
- Architect and maintain measurement stack including Firebase, GA4, and GTM
- Define and operate LTV/CAC models and payback period analysis
- Build channel governance, reporting, and review cadences
- Collaborate with engineering and data teams for signal quality and attribution
What they're looking for
- 6+ years paid acquisition experience with Google app campaigns
- Deep technical knowledge of Google campaign infrastructure and Smart Bidding
- Proven experience building measurement stacks: Firebase, GA4, GTM, Conversion APIs
- Fluency in LTV/CAC modelling and budgeting decisions
- Experience in fintech or financial services acquisition context
Skills
Summary written by StartupJobs from the company's listing. The full listing is on the company's website.
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